For businesses in Edmonton, having the right building signage is a critical factor in attracting customers and showcasing your brand. Building signs are the first impression a potential customer has of your business, and a well-designed sign can make a lasting impact. Whether you're searching for "building signs near me" or need a custom solution for your business, it’s essential to understand the variety of options available and the process involved.
At Horizon Sign
Solutions, we specialize in creating custom building signs tailored to fit your business needs. This
article will explore the different types of building signs, their importance,
and the process of creating effective signage.
What Are Building
Signs?
Building signs are
exterior signs installed on or around the outside of a building to display
business names, logos, or other essential information. These signs not only
help people locate your business but also serve as a marketing tool, building
brand recognition and promoting your company 24/7.
Building signage can take many forms, including illuminated and
non-illuminated options, making it easy to find a solution that fits your
business aesthetic, budget, and purpose.
Types of Building
Signs
Choosing the right
type of building sign is crucial for standing out in a crowded market like
Edmonton. Here’s an overview of the most popular building sign options:
1. Channel Letter
Signs
Channel letters are
one of the most popular options for custom building signs because of their
visibility and versatility. These three-dimensional letters are typically made
of metal or plastic and can be illuminated from the inside, making them easy to
see both day and night. Channel letters are highly customizable, with options
for font, color, size, and lighting.
2. Illuminated
Signs
Illuminated building
signs, also known as lighted signs, use LED or neon lighting to make your
business name or logo visible in the dark. These signs are especially effective
for businesses that operate late into the night or those located in high-traffic
areas. Whether it's backlit letters or a lightbox sign, illuminated signs
ensure your business is always in the spotlight.
3. Pylon Signs
Pylon signs, also known as freestanding or monument signs,
are large, towering structures often placed near roads or highways to attract
passing drivers. These signs are perfect for businesses located in industrial
areas or those not easily visible from the road. They provide high visibility
and can be customized with your brand’s name, logo, or slogan.
4. Awning Signs
Awning signs combine
functionality and aesthetics by incorporating your business name or logo onto a
fabric or metal awning. These signs are great for restaurants, cafes, or retail
stores, offering a stylish way to display your brand while providing shelter to
customers.
5. Blade Signs
Blade signs, also
called projecting signs, are mounted perpendicular to the building’s facade,
making them visible from both directions on a street. This is an excellent
option for businesses in busy shopping districts where foot traffic is key. Blade
signs come in a variety of shapes and sizes and can be illuminated for added
visibility at night.
6. Dimensional
Letters
Dimensional letters are similar to channel letters, but they are
non-illuminated. These signs are often made from metal, acrylic, or foam and
mounted directly onto the building’s surface. They provide a professional and
polished look, making them ideal for corporate offices and upscale retail
establishments.
7. Window Graphics
Although not a
traditional building sign, window graphics can serve as a highly effective signage
solution for storefronts. These vinyl graphics can be applied to windows,
displaying your business name, logo, hours of operation, and promotional
messages. Window graphics are cost-effective and easily customizable.
Benefits of Custom
Building Signs
Investing in custom
building signs for your Edmonton business offers several significant
advantages. Here are some of the top reasons why building signage is a critical
component of your overall branding and marketing strategy:
1. Increased
Visibility
A custom building sign
ensures that your business stands out in a crowded area. Whether you're located
in a busy shopping district or an industrial park, a well-placed and
well-designed sign makes it easier for customers to find you. Illuminated and
large-scale signs, like pylon signs, further enhance visibility, especially in
areas with heavy traffic.
2. Brand
Recognition
Building signs are one
of the most effective ways to promote your brand. A custom sign designed with
your logo, colors, and fonts will help customers recognize and remember your
business. Over time, this recognition leads to stronger brand loyalty and customer
retention.
3. Professional
Image
A well-designed and
high-quality building sign reflects professionalism and credibility. First
impressions matter, and a polished exterior sign shows that you take pride in
your business. This can make a positive impact on how potential customers view
your company and can even influence their decision to choose your services over
competitors.
4. Round-the-Clock
Advertising
Unlike other forms of
advertising, building signage is always working for you—24 hours a day,
seven days a week. Whether you're open or closed, a custom sign continues to
promote your brand and attract attention, providing ongoing value without any
additional marketing costs.
5. Cost-Effective
Marketing
While the initial
investment in building signs may seem high, it’s important to consider the
long-term return on investment. A well-crafted sign lasts for years, making it
one of the most cost-effective marketing tools available. Custom signs provide
ongoing advertising without the recurring costs associated with other forms of
promotion.
The Process of
Creating Custom Building Signs
At Horizon Sign
Solutions, we guide our clients through every step of the process to ensure
that their building signs meet both their functional and aesthetic needs.
Here’s a look at the steps involved in creating a custom building sign:
1. Initial
Consultation
The process begins
with an in-depth consultation. Our team works with you to understand your
goals, budget, and specific business needs. We assess the location of your
building to determine what type of sign will work best and discuss any design
ideas or branding elements you want to incorporate.
2. Site Survey
Once we understand
your needs, we conduct a site survey to gather important details about your
building’s structure and surrounding environment. This allows us to recommend
the best type, size, and placement of your sign for maximum visibility and
impact.
3. Design
After the survey, our
design team creates mock-ups of your sign based on your preferences and
branding guidelines. We’ll work closely with you to refine the design until it
meets your expectations. This phase also includes considerations for local
signage regulations, ensuring your sign complies with Edmonton’s zoning laws
and permits.
4. Fabrication
Once the design is
approved, the fabrication process begins. We use high-quality materials like
aluminum, acrylic, and LED lights to ensure that your sign is durable and can
withstand Edmonton’s weather conditions. Attention to detail is key during
fabrication to ensure the sign is visually appealing and long-lasting.
5. Installation
Finally, our skilled
installation team ensures that your sign is installed safely and securely.
Proper installation is essential to maximize visibility and durability. Whether
it’s a high-rise channel letter sign or a low-profile monument sign, we ensure
that the installation process is smooth and professional.
6. Ongoing
Maintenance
After installation,
Horizon Sign Solutions provides ongoing maintenance and support. We offer
repair services and can update your sign as your business grows or changes.
Ensuring your sign remains in top condition is key to keeping your business
looking professional.
Conclusion
Building signs are an
essential component of any business's marketing strategy. Whether you're
looking for "building signs near me" or exploring custom options to enhance
your branding, investing in high-quality signage can significantly impact your
business’s success in Edmonton.
At Horizon Sign
Solutions, we specialize in creating custom building signs that help
businesses stand out. From consultation and design to fabrication and
installation, we ensure that your sign reflects your brand and draws attention
to your business. Whether you need a channel letter sign, illuminated sign, or
a large pylon sign, we have the expertise to bring your vision to life.
